Just because Google is a big business does not put it above the law. The company has ignored the authorities and refused to make any meaningful changes to how it collects sand uses people’s data.
Consumers are increasingly concerned about how their data is being used and it is essential that those breaking the law are properly punished. It is essential regulators find a sanction that is not just a slap on the wrists and will make Google’s think twice before it ignores consumer rights again.
One area of particular concern is the fact that an increasing number of British public sector organisations are using cloud based services, including those provided by Google. We question if, given the clear statement from European data protection reglators, it should be made clear that no British citizens personal information should be uploaded to a Google cloud server. Perhaps such a step would be more effective than a simple financial penalty.
The question is not whether action should be taken, but if the action that will be taken is really enough to force Google to change it’s ways.