New research: Global attitudes to privacy online

serversOur latest research looks at consumer attitudes towards online privacy, with the findings confounding presumptions that consumers – young or old – do not care about their privacy.

Undertaken by ComRes, it involved 10,354 interviews across nine countries (UK, Germany, France, Spain, India, Japan, South Korea, Brazil and Australia) and the key findings were:

  • Three quarters (79%) globally say they are concerned about their privacy online.
  • Two-fifths (41%) of consumers surveyed globally say that consumers are being harmed by big companies gathering large amounts of personal data for internal use.
  • Two out of three (65%) of consumers surveyed believe that national regulators should do more to force Google to comply with existing regulations concerning online privacy and the protection of personal data.

Online privacy is a global issue of real importance to people and the overwhelming message is that citizens do not feel their authorities are doing enough to the desire of large companies to collect vast amounts of data on them. You can read the full research below.

The widespread support for EU regulators to do more to ensure Google complies with existing privacy regulations highlights how people want to see real, concrete action taken to protect their privacy.

Germany has set an example to be followed, taking strong legal action against companies who do not respect people’s privacy. The fact many of the highest-profile privacy lawsuits have been tackled first there and data protection law is vigorously enforced clearly contributes to giving citizens feeling their rights are being defended. Sadly, around the rest of the world, it is clear people do not have this confidence and want more done to reign in companies like Google.”

Globally 79 per cent of people said they were concerned about their personal privacy online, with India (94%), Brazil (90%) and Spain (90%) showing the highest level of concern. In the UK the figure was 68% while Germany, which has one of the strongest data protection laws of any country, was the only country where a majority (56%) say they are unconcerned about their privacy online.

The research also found that 41% of people feel consumers are being harmed by big companies gathering large amounts of data, with European consumers far more likely to believe this than those in the rest of the world.

Consumers in South Korea, UK, Australia and France are the most critical of big companies gathering personal data while consumers in Brazil, India and Spain are the most sympathetic to them doing so.

The research also investigated the public’s attitude towards The EU’s current investigation into Google and its new privacy policy. In European markets, at least seven in ten (73%) say regulators were right to investigate Google’s privacy policy and how it allows the company to collect and combine data on consumers. Consumers in Australia, India and Brazil are supportive of the action taken.

Just under two out of three (65%) of consumers surveyed believe that national regulators should do more to force Google to comply with existing regulations concerning online privacy and the protection of personal data.

18 Comments

  1. Guest
    24th June 2013

    “‘The innocent have nothing to fear’, believing the innocent had everything to fear, mostly from the guilty but in the longer term even more from those who say things like ‘The innocent have nothing to fear’.” Terry Pratchett.

    Reply
    • Guest
      24th June 2013

      “The innocent have everything to fear, mostly from the guilty, but in the longer term even more from those who say things like ‘The innocent have nothing to fear.’” Terry Pratchet

      Fixed – used wrong source for quotes first time.

      Reply
    • Silvia
      24th June 2014

      Is the full report available to download? i would like to know which is the age range of the research, thank you.

      Reply
  2. Pedant
    24th June 2013

    Do you mean ‘compounding presumptions’?

    Reply
  3. Three quarters of consumers concerned about privacy online: report | Information & Technology News, Analysis, Insights, Middle East
    26th June 2013

    […] “Germany has set an example to be followed, taking strong legal action against companies who do not respect people’s privacy,” said Nick Pickles, director of Big Brother Watch in a blog post. […]

    Reply
  4. Spectacular Highway Shooter Investigation Raises Data Privacy Concerns – SPIEGEL ONLINE « Dr Alf's Blog
    26th June 2013

    […] New research: Global attitudes to privacy online […]

    Reply
  5. Big data - Understanding the value of what you know - Industry News
    28th June 2013

    […] research by privacy group Big Brother Watch highlighted that 41 per cent of consumers, especially those living in Europe, feel that big data […]

    Reply
  6. Links 25/6/2013: Zorin OS 7, Linux Mint 15 KDE RC | Techrights
    7th July 2013

    […] New research: Global attitudes to privacy online […]

    Reply
  7. Barclays prépare la commercialisation de ses données |
    10th July 2013

    […] un intéressant test de la tolérance des consommateurs à ce genre de pratique, dont une récente étude de Big Brother Watch nous dit qu’elle serait plutôt limitée, notamment en France et au […]

    Reply
  8. Sebastian Main
    10th December 2013

    Any chance I could get the name of the author for this? I want to quote this article in an essay I am writing, but it is due in tomorrow afternoon so no worries if not.

    Reply
  9. Privacy's False Teeth and Promising Business Smile | We Report
    31st March 2014

    […] A June 2013 global report by ComRes revealed that almost 80 percent of respondents were concerned about their privacy online. • A […]

    Reply
  10. Daily Krunch » Privacy’s False Teeth and Promising Business Smile
    31st March 2014

    […] A June 2013 global report by ComRes revealed that almost 80 percent of respondents were concerned about their privacy online. • A […]

    Reply
  11. Today in Technology March 31, 2014 | Tech Fann.com
    31st March 2014

    […] A June 2013 global report by ComRes revealed that almost 80 percent of respondents were concerned about their privacy online. • A […]

    Reply
  12. Privacy's False Teeth and Promising Business Smile | Omaha Sun Times
    31st March 2014

    […] A June 2013 global report by ComRes revealed that almost 80 percent of respondents were concerned about their privacy online. • A […]

    Reply
  13. Online search privacy boost as Motherpipe launches in India | Library Of Articles
    21st May 2014

    […]     Big Brother Watch Survey: Online Privacy Study – International Findings, June, 2013 http://www.bigbrotherwatch.org.uk/home/2013/06/new-research-global-attitudes-to-privacy-online.html     Search engine blogger Phil Bradley’s blog […]

    Reply
  14. An Specific Hyperlink Between PRISM and Social Media Intelligence | Posts
    24th October 2014

    […] Big Brother Watch: Online Privacy Survey […]

    Reply
  15. Challenges of keeping the Internet private — UMSA
    31st October 2014

    […] issues complicating Internet privacy. A recent study shows that 79% of people around the world are concerned about online privacy, but there are a number of challenges to addressing those […]

    Reply

Leave a Reply