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Meet the friendly new fingerprint hawking the ID card

Firstly, a massive hat-tip to The Register for alerting us to this story, and particular thanks to John Lettice for providing me with the gruesome evidence.

ID card logo If you're wondering who the strange looking fella' to the right is; he is the new face of/logo for the Identity and Passport Service's latest ID card marketing campaign.

The fact that he appears to be a fingerprint leaves Big Brother Watch in the strange position of not being sure whether to laugh or cry.

Relief, however, is at hand in the form of the video that accompanies our friendly little fingerprint's heavy-sell – click here to view.

By using a rip-off of Kubrick's Spartacus, the IPS has made the unfortunate, albeit hilarious, error of associating the use of ID cards with a film about a rebellious slave seeking to bring down an overbearing and wayward empire.

In the film, once identified, our eponymous hero is put to death by the aforementioned empire. So no downsides to that reference either.

Wonderful. Just, wonderful.

By Dylan Sharpe  

Posted on January 8, 2010 by Big Brother Watch Posted in ID cards
  • http://faustiesblog.blogspot.com FaustiesBlog

    Typical doublespeak – albeit via image.
    Rotterdam are introducing [naked] body scanners in public places, such as football matches.
    http://bit.ly/4JQ7UV
    Where next? Town centres?

  • vervet

    But what is the reason for this bullsh1t?
    Watch this and find out …
    http://www.youtube.com/watch?v=VebOTc-7shU&feature=player_embedded
    New World Order = World Government by big business.
    George W. Bush > Barack Obama
    Gordon Brown > David Cameron
    Do you see it now ?
    You MUST watch then you will understand.

  • http://profile.typepad.com/6p0120a64d13b7970c www.facebook.com/profile.php?id=703511392

    I’m Spartacus and so is my wife.
    Sorry felt a Life of Brian moment come over me there.

  • LeChiffre

    Is this Spartacus ad for real of just a spoof? No2ID.net don’t seem to have carried it which means they may just think it’s a spoof. Either way we must know for sure: genuine or fake?

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    Hawking takes an agnostic position on matters of religion, He has repeatedly used the word “God” to illustrate points made in his books and public speeches. His ex-wife Jane however said he was an atheist during their divorce proceedings, Hawking has stated that he is “not religious in the normal sense” and he believes that “the universe is governed by the laws of science. The laws may have been decreed by God, but God does not intervene to break the laws.”

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