The Telegraph carries a great piece today from my old school chum Milo Yiannopoulos regarding the losing battle the British people are fighting to protect their online privacy.
Introducing his piece, Milo says:
"Increasingly, online privacy norms – the limits of what can acceptably be done with our data – are being established not by lawmakers, nor by the public, whose data is at stake, but by precisely the companies who have the most interest in exploiting our personal information for profit"
Sadly, I am forced to agree with him that this is indeed the case – particularly in light of the Information Commissioner's intransigence in relation to Google's violation of the Data Protection Act. The sad thing is, it needn't be this way but for the existence of a commissioner with a dogged commitment to personal privacy issues.
He further adds:
"That the EU should have to contemplate legislation to establish an online "right to be forgotten" is almost hilarious"
This is a fair point. While the European Commission's proposed legislation is a step in the right direction, but it is humiliating that we have to rely on the supranational body in order to implement what should really be done at a national level. Once again, this takes us back to the Information Commissioner who has the tools to take on companies like Facebook and Google yet opts not to use them for fear of being accused to taking "knee-jerk" action. The ICO shouldn't think of doing it's job as a "knee jerk" reaction but simply "action".
Finally, he concludes:
"The reality of the internet today is that on pretty much any top 100 website, your browsing habits will be scanned, stored and utilised by dozens of advertising networks"
In this respect, Big Brother Watch can help. One of the chief reasons for the increasing proliferation of ads that are seemingly well-targeted towards individual internet users is the use of online “behavioural analysis” techniques. Such targeting is made possible as a result of ‘Cookies’, a small digital record planted on your computer which can record your site preferences and profile information for advertisers. In order to "opt-out" from receiving cookies from internet's largest advertisers, click here.
Click here to read the full piece – it's well worth a look.
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