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Database aims to track everyone in the UK

At Big Brother Watch, we have long warned about the insidious growth of the database state; a trend which threatens privacy and opens up millions of people to the potential of their data being lost or stolen.

In the long run, we hope that our highlighting of concerns surrounding this topic will lead to more private and public sector operations adopting “privacy by design” into their interactions with members of the public so that people are better able to keep track of what information is held on them and why.

Sadly this belief in privacy is not held by the British advertising firm WPP who have issued a press statement claiming “to have built the world’s largest database of individuals’ internet behaviour”.  This database, the firm claims, will be able to track “almost 100 per cent of the UK population”.

Big Brother Watch will be keeping an eye on this database in the coming months…

You can view the whole story here.

Posted on June 29, 2011 by Big Brother Watch Posted in Databases
  • Anonymous

    Doesn’t this break various EU laws?
    In the meantime there’s always ghostery and adblockplus, both firefox plugins. If you use another browser, i’d start using firefox if i were you!

  • http://www.galtsgulch.com John Galt

    I would however point out that WPP are one of Gordon Brown’s new tranche of corporate tax exiles.
    They fled to Switzerland to escape UK tax on their foreign subsidiaries intellectual property income.
    So not really ‘British’ and not even very ‘EU’ as Switzerland is not a member.

  • Anonamous coward

    Don’t forget NoScript for Firefox to stop the javascript tracking!

  • CCTVHater

    It is high time that privacy was the default setting of browsers so that users didn’t have to bother finding out how to protect themselves. They could always change the settings and allow themselves to be tracked if they wanted but who in their right minds would want that?

  • http://www.qashoes.com MBT Shoes

    Good stuff as per usual, thanks. I do hope this kind of thing gets more exposure.