A cross-party collection of MPs have tabled an early day motion calling for new data protection controls to protect people against the rise in targeted advertising. The thirteen MPs signed the Commons motion which suggests an ‘internet bill of rights’ along with giving more power to the Information Commissioner’s Office to deal with privacy issues.
This follows widespread concern that the WPP group, a global advertising and marketing company, may have profiles of up to half a billion internet users, which the motion suggests may include almost all British citizens. They also criticise the behaviour of Google during the Street View project, where private wi-fi data was collected by the fleet of cars supposedly taking pictures for mapping.
Karen Fraser, the director at advertising think-tank, Credos said:
“People see the value in more relevant – and possibly fewer — ads but are setting the same privacy boundaries on-line as in ‘real’ life. If advertising is seen to be breaking those boundaries – interrupting conversations or reading another person’s diary – there is a very real risk of alienating people.”
After the ICO allowed websites an entire year to conform with European regulations concerning cookies, it’s good to see MPs ensuring privacy issues are debated in parliament.