Would you be surprised to hear that a manager at the Information Commissioner’s Office, the very organisation that was set up to “uphold information rights in the public interest, promoting openness by public bodies and data privacy for individuals”, has said that consumers only like to complain about privacy if companies mess up?
At the IAB’s Mobile Engage conference, and ICO manager of business and industry, Dave Evans, said: “Consumers are not interested in privacy but they become interested if you get it wrong.” He added: “If you give them what they want but you get it wrong in the process then they [consumers] start to care where the data came from.” However, having taken a look at the ICO’s own research it seems like Evan’s isn’t even a little bit right!
A 2011 survey commissioned by the ICO showed that: almost nine out of ten respondents were concerned about the way personal information is handled, with 89% of respondents being concerned about protecting people’s personal information. This makes protecting personal information the second highest concern in terms of social issues raised in the survey, and it has been every year since 2007. There was also a high level of concern from respondents (59%) that they have lost control over the way their personal information is collected.